Rita Xie

Rita is the co-founder and Director of FranChina Limited, a China-based franchise advisory & franchisee recruitment firm. Rita has very solid experience and outstanding performance in marketing and operation of retail chain stores in the marketplace of China. Before the company was founded, Rita had successfully acted as the VP of the # 1 women costume brand in China and further helped the brand establish a large chain network with over 600 units nationwide.

Rita obtained her MBA from Capital University of Economy & Business in 1998. She is the standing committee member of China Chainstore & Franchise Association.